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October 2026 edition

The UGC 100. The creators brands should know, by niche.

One hundred working UGC creators in each niche, ranked by a score anyone can check: public reach plus proof of real UGC work. No paid placements, no earnings claims, no engagement guesswork.

Creators ranked
1,990
Niches
20
Points, fully explained
100
The UGC 100 October 2026How the ranking works

Niches

Featured and want off the list? Tap remove me next to your name. It takes one click, works right away, and keeps you off every future edition too.

Method

How the UGC 100 is ranked

Every creator gets a score out of 100 from three public signals. Ties go to the bigger audience. The October 2026 edition is a snapshot: follower counts are the latest we hold, and the list does not change until the next edition, except when someone asks to come off it.

Reachup to 60

Public follower count on a log scale: 1K followers scores 0, 10K scores 20, 100K scores 40, 1M scores 60. Going from 10K to 100K counts as much as going from 100K to 1M.

Proven UGC workup to 30

A published UGC portfolio scores 20, plus 2 for every piece after the first. No portfolio but shoppable product videos on TikTok scores 12.

ugcbios pageup to 10

A published ugcbios page with their work on it. It is free, so anyone on the list can add these points.

Who is eligible

  • A public TikTok or Instagram account with 1K to 1M followers. Above that you are a celebrity, not a working UGC creator.
  • Evidence of UGC work: a UGC portfolio, shoppable product videos, or signing up as a UGC creator.
  • One list per creator: the niche they put first.
  • Shop, store and brand accounts are left out.

What we never use

  • Engagement rate. Public engagement figures are too easy to inflate and too often wrong to rank people on.
  • Earnings, rates or brand deals. Nobody on this list is described by what they make.
  • Photos or videos of creators who have not claimed a ugcbios page. Only public facts appear: name, public handle, follower count, country and niche.
  • Payment. You cannot buy a place.

For UGC creators

Made the list? Add the badge to your page.

Claim your free ugcbios page and the Featured in the UGC 100 badge shows up on it, next to your videos, your rates and a brief form brands can fill in.

ugcbios.com/