A UGC rate card template is a short price list with one line per thing a brand can buy: the video, extra hooks, raw footage, paid usage and whitelisting. Copy the lines below, swap in your own numbers, and send the card before the brand asks "what are your rates?" so the conversation starts from your structure instead of theirs.
What a UGC rate card needs to say
A rate card is not a quote. A quote prices one specific brief. A rate card is the menu you quote from, so it has to be short enough to scan in ten seconds and complete enough that nothing important gets negotiated for free later.
Every line should answer one question a brand would otherwise ask you in a DM:
- What does one video cost, and how long can it be? Name the length, because a 60-second video is more work than a 20-second one.
- What does a bundle cost? Brands rarely buy one video. A bundle line makes the bigger order the easy choice.
- What is included? One hook, one round of revisions, delivery format. Say it in one phrase.
- What costs extra? Hooks, raw footage, paid usage, whitelisting and rush delivery are the five add-ons that matter.
If you are not sure where your base number should sit, the UGC rates guide walks through the experience tiers, and the rate calculator turns your tier into a full set of lines.
The template: copy and fill in
Paste this structure into a note, a doc or your portfolio page and replace the brackets with your own figures.
- 1 UGC video, [length]: [your price], includes 1 hook and 1 round of revisions
- 3-video bundle: [your price], 10% off for 3 or more videos in one brief
- 5-video bundle: [your price], 15% off for 5 or more videos in one brief
- Extra hook: [your price] each
- Raw footage: [your price] per video
- Paid usage rights: organic use included, then 30 days, 3 months, 6 months and 12 months, each priced as a share of the video fee
- Whitelisting / Spark Ads: [your price] per 30 days, sold in blocks
- Rush delivery: 72 hours, 48 hours or 24 hours, priced as a percentage on top of production
- Payment terms: half upfront, half on delivery
Keep the list in that order. The video comes first because it anchors the price, and the add-ons come after so the brand sees them as optional upgrades rather than hidden costs.
Why each line is separate
It is tempting to fold everything into one flat number. Resist it, for three reasons.
Usage rights change what the video is worth
An organic-only video lives on the brand's own feed. The same video running as a paid ad is a different product, because the brand is buying months of ad impressions from your face and your voice. Price usage as a share of the video fee, stepping up with the length of the licence: 25% for 30 days, 50% for 3 months, 75% for 6 months and 100% for 12 months is the structure the ugcbios calculator uses. The contract clause outline shows where to write the usage term down so it matches the card.
Whitelisting is a separate service
Whitelisting, or Spark Ads on TikTok, means the brand runs ads from your handle instead of theirs. That puts your account in play, so it gets its own line. The calculator's starting point is 50% of the per-video fee per 30 days, with a $100 minimum, sold in 1, 3 and 6-month blocks.
Hooks and raw footage are easy to forget
A brand testing ads wants several openings on the same video. An extra hook is 25% of the video fee, with a $25 minimum. Raw footage, the unedited clips the brand's editor can cut themselves, adds another 25% of the video fee. If these are not on your card, you will be asked for them for free.
Worked example: a Growing creator rate card
The table below uses the ugcbios rate calculator's starting points for a Growing creator (10 to 50 paid videos) making 30 to 60 second videos. It is an example of the structure, not a market price list, so replace every number with your own.
| Line | Example price | Notes |
|---|---|---|
| 1 UGC video (30–60s) | $200 | Includes 1 hook |
| 3-video bundle | $540 | 10% off |
| Extra hook | $50 | Per hook |
| Raw footage | $50 | Per video |
| Whitelisting / Spark Ads | +$100 | Per 30 days |
Now see it as a quote. Say a skincare brand asks for three videos, one extra hook on each, and 30 days of paid usage:
| Quote line | Amount |
|---|---|
| 3 UGC videos (30–60s), $200 each | $600 |
| Bundle discount (10%) | -$60 |
| 3 extra hooks, $50 each | $150 |
| Paid usage rights, 30 days (25% of video fee) | $135 |
| Total | $825 |
Notice that the card did the work. You did not invent a number in the DM, you read down your own list. The niche adjustments in the calculator show how the base fee shifts by category.
How to present the card so brands use it
A rate card only helps if brands see it at the right moment.
- Put it where the inquiry starts. A card buried in a PDF gets skipped. Place it on the page you link in your bio, right below your best videos.
- Send it after the brief, not before. When a brand describes what they want, reply with the two or three lines that apply rather than the whole menu.
- Quote from the card, then stop. Do not apologise for the total or offer a discount unprompted. If the budget is tight, remove a line, such as raw footage or the longer usage term, instead of cutting your video fee.
- Refresh it after every few paid jobs. When your tier moves up, change the card the same day.
If you want a shareable image of the card, the free rate card generator makes one you can post or send.
Mistakes that make a rate card useless
- Listing a range for every line. "Somewhere between low and high" tells the brand you will negotiate. Give one number per line.
- Leaving usage off. If the card says nothing, brands assume the video comes with unlimited rights.
- Hiding rush fees. Rush delivery is a real cost. Put 72, 48 and 24 hour options on the card so a deadline becomes an upsell.
- Copying someone else's numbers. Another creator's tier, niche and audience are not yours. Use the structure, not their figures.
Put your card where brands can find it
Once the lines are filled in, the card should sit next to your videos so a brand can watch, price and inquire in one visit. ugcbios gives you a free page with a playable portfolio, a rate card block and an inquiry form that lands in your inbox, so the template above has a home the day you finish it. You can start at ugcbios.
